How does Google’s policy change on trademarks affect you?
Google recently announced a shift in the current trademark policy contained in their US terms and conditions for their Google Adwords. This change caused quite a stir among the major brand players in...
View ArticlePrize Draw – a Checklist to Comply with the Law
Prize draws and promotional competitions are governed by various laws to try and stop them from being abused or rigged. We help you by providing a checklist for you to follow when running a promotional...
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The Early Days of Digital Media and Marketing
I recently read a book called 25 Years of the Mail & Guardian and I found it very interesting, especially where it talks about the early days of digital media and marketing. In the 90s, I read the...
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How does the CPA affect your relationship with your customers?
We are running a workshop on the impact of the CPA on your customer relationship management. Join us in Johannesburg on 29 November 2012 to find out how we can help you implement an effective CPA...
View ArticleLaw Society ruling on Google advertising by attorneys
On 9 April 2013 the Law Society of the Northern Provinces issued a ruling on keyword advertising by attorneys practicing in its jurisdiction. The ruling is aimed at preventing attorneys from using the...
View ArticleSpam and the Law
We first wrote about email marketing, spam email and the law in August 2003 and the law in 2013 relating to spam has changed a lot over the last 10 years. So has people’s concept of what spam is. Both...
View ArticleHow to Block Unwanted Calls, Phone Numbers and SMSs
Are you the target of direct marketing? Do you want to block calls from direct marketers or stop unwanted calls or SMSs selling you things? Direct marketing is the when goods or services are sold...
View ArticleCochrane Steel Products v M-Systems Group
Digital advertisers should take note of Cochrane Steel Products v M-Systems Group. Whilst advertising through Google Adwords, many people bid on keywords that include the trademarks of their...
View ArticlePromotional Competitions and the Law
If you are marketer or brand activator who uses promotional competitions or prize draws as a way of promoting in South Africa, you need to comply with the Consumer Protection Act (CPA) requirements in...
View ArticleLuck or Skill: The Types of Promotional Competitions
If you’re looking to promote a business through running a promotional competition, you will need to know about the types of promotional competitions you can run. You will also need to know how the law...
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